Our principles

We are Jan and Reana, the two behind NaniManu – the Design Store in Baden.

As a married couple we develop ideas together around lovely things for the home, gifts and experiences that make our hearts jump.

We love creative, inventive products that carry us into a world of experience – the ones we would buy or give ourselves.

We often come across products made by friends that bowl us over; those find their place at NaniManu too.

«Nani» is Reana's family nickname, «Manu» comes from the German word Manufaktur.

Creating experiences

We are committed to ensuring that traditional craftsmanship still has a place in today's world, often combined with modern technology.

We achieve this with our own products and our events in the studio.

Our friends visit us regularly and show off their skills. Through workshops or their own range as a pop-up (short-term store concept).

Here you can find our current events: nanimanu.ch/events

In a world that is often dominated by quantity and speed, we are proud to take a different path. We believe in the power of less, in the conscious. Quality remains timeless.

Every step of our creative journey is executed with thought and dedication to ensure that the final product is not only aesthetically pleasing, but also tells a story.

For us, fair trade means recognizing the dignity and value of every individual along the production chain.

We want to protect and preserve our environment. Therefore, we work with environmentally friendly materials and attach great importance to minimizing our ecological footprint.

At nanimanu.ch we firmly believe that change is possible – through joint efforts and investing in a sustainable future.

The launch of NaniManu

The family brand NaniManu was founded in 2019 out of a shared passion between Andy Hostettler, Marie-Anne Cobigo-Hostettler, Reana Hostettler and Jan Durrer. Even before the company was established, the four had worked closely together at PanoramaKnife and Urwyler & Hostettler – which is why the first NaniManu products were strongly influenced by a love of wood as a material.

Over time, however, not only did new ideas emerge, but also a desire to become more creative and versatile.

Jan and Reana therefore decided to break new ground with NaniManu: today, in addition to woodwork, the pair design and develop products made from a variety of materials, as well as lovingly crafted gift ideas with a personal touch.

NaniManu should create experiences.

Since April 2023, Jan and Reana have been personally handling the dispatch of all online orders with great passion from their warehouse in Baden. With the takeover of Hostettler & Durrer GmbH in October 2023, the NaniManu brand also passed entirely into their hands – and with it, their shared vision of creating creative and personal products with character.

To ensure that NaniManu remains not just an online shop but also a vibrant meeting place, the studio in Baden regularly hosts workshops and lovingly organised pop-ups with fellow creatives. This creates a space brimming with inspiration, exchange and new ideas.